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# The ink comes last
- URL: https://kontur.samadesign.dev/the-ink-comes-last/
- Published: 2026-08-16T14:00:00.000Z
- Updated: 2026-08-16T14:00:00.000Z
- Description: In a print shop, the colour is the final decision, not the first.
- Author: Lena Hartmann
- Tags: Typography, Process, #Import 2026-10-10 22:54

Printers decide the layout, then the paper, then the type. Only at the very end do they choose the ink. It is a good order of work for any design.

## Constraints first

Choosing colour last keeps it honest. It has to work with everything else, rather than everything else having to work around it.